The "Glow Puck" may be making a come back in the broadcasts of NHL games. Versus may be looking into the possibility of enhancing the viewing experience and follow up on Fox's glow puck.
Mel Kiper of ESPN fame has often called out NFL General Managers for not understanding the draft and saying they just don't get it. The same comments could be made about Commissioner Gary Bettman and NHL Owners. While the NFL, NBA, & MLB research and invest time and money on their own to enhance the viewing experience in person and on television the NHL lets the networks foot the bill and pays the price in the end.
At the end of the day it's the viewing public that make the ratings go up or down. As a result of the ratings systems, the networks then set advertising rates and if the ratings and advertising dollars are high can afford to bid at a higher rate for the next television contract. In the NFL, the television contracts pay for the salaries. The NHL didn't appear to be able to cover costs from the television contracts.
When episodes of the World's Strongest Man, Poker, and even a rerun episode of Mama's Family scored higher ratings than hockey ESPN declined to renew broadcasting hockey games at the NHL price. The NHL needs to not just allow networks to improve the game but to understand the game better themselves and pay for the adjustments that will yield a steady stream of higher revenues in the future.
The Problem With Watching Hockey on TV
The basic problem with watching hockey on TV for casual fans is locating the puck in a crowd along the boards. Where NHL fans naturally know where to look for the puck and can sense where the puck has been kicked, edged, or passed out of the boards by following the players movements the casual fan needs help until they pick up these viewing skills.
Essentially the configuration hasn't changed in the NHL, but how the boards are constructed, what types of cameras are used and where they can be used can change. Everyone knows where the ball is when a running back runs into the pile whether the ball is seen or not because a full picture of the crowd is shown. The NHL could redeploy new cameras and in different areas. Picture in Picture close ups could be used and yes even changing the boards to a different color like a meteorologists green wall when broadcasting to show where the puck is from a different angle.
A camera angle on top instead of a hand held camera in the corners that cuts off the view is what's needed. Being able to isolate the puck is critical for new fans.
Back to the Ratings Game
In another brilliant move by the commissioner of the NHL, NBC holds the option of picking up another year in the current broadcast contract. The NHL decided that it's better to receive more money now on a network like VS than stay on ESPN where the game can be grown and even seen by sports fans of all nature without them even having to search for it.
A deal was completed before the game returned to action. If returning from a lock out would supposedly improve the game then why would a network hold an option and not the league? Many critical decisions are made but being able to understand the game itself, its faults, and resolving them with a basic business mindset constantly appears to be over looked.