Open Letter to Gary Bettman

Dear Mr. Commissioner:

So this let's get this out of the way. You screwed up. Yes, the lockout was successful in the goal of cost control, but the NHL has been royally damaged. You are no longer on ESPN now seen on Versus (for those of us not on DirecTV), NBC, and whatever local stations will carry your individual teams. Now that we've got that out of the way, you want to save your sport by not allowing NHL players in the 2014 Olympics?

We understand your position. Why stop your season for 2 weeks to be dumped on MSNBC? The reason why not is simple. You'll get crushed in the ratings because the Olympics are not about hockey alone. So here's how to fix it.

1. Negotiate: You know, that thing you didn't do well enough to keep the NHL on ESPN? You have an advantage and you may not know it. Everyone thinks you are serious about holding out the NHL players. Heck, that may even be true. But strike a deal with the IOC.
2. Demand: In return, your sport must be featured on the main broadcast partner of the Olympics then, likely still NBC. They must run NHL ads during the game.
3. Push: Get figure skating on at the different schedule from yours. That's the excuse NBC is using and you lose that argument. More people will watch those women skate figure 8's than your guys shooting the puck. Without direct competition, NBC may have to cave.

Sure we are talking about 4 years from now, but advance planning helps. Remember, you have the upper hand. At the moment I'm writing this, USA is up 6-0 over the Fins and ready to head to the Gold Medal game Sunday against probably Team Canada. Unbelievable that is going to occur, but no better time than now to prove your point that people will watch hockey.

Of course, I fully expect you to fail to see the logic in my reasoning. So in that regard, I bid you a good day. Please resign soon. I'll apply for your job at half your current salary. While NHL comes in after NFL, MLB, NCAA basketball, and possibly even the PGA, I think I could do a better job to market the sport and maximize profits for the owners. Because we know that's what the owners want.

Sincerely,

Big Money Tony

PS - follow me on twitter @BMTSports, so you can read how I will trash your name during the gold medal game and the Stanley Cup playoffs. Not because I'm cruel, but because it's just so easy to do.